ORGANIC WEAR

WHY ORGANIC COTTON ?

The concern for a life devoid of the use of extremely harmful toxic chemicals, the need for an eco-friendly industrial and agricultural culture and an increasing awareness of depleting natural resources and the consequences therein-these are factors which are shaping the life styles of people world wide. It is in this context that the relevance of organic cotton becomes important.

Organic cotton is grown and processed without toxic chemicals that can be absorbed easily when in contact with the user's skin. Pesticides, fertilizers and chemicals used to grow and process conventional cotton fabrics may go directly to the users blood stream, which consequently affect's the body's organs and tissues. Besides the naturally soft organic cotton fabric is a lot more comfortable to use and is available at competitive prices.

Take a look at some hard facts given below :

  • Most of the chemicals used in conventional farming were first developed for warfare!
  • An estimated 25 million people worldwide are poisoned by pesticides every year!
  • 25% of the pesticides and fertilizers used in the world are sprayed in conventional cotton crops even though these crops occupy just 3% of the world's farmland.
  • Over 0.75 kgs of toxic chemicals are used to grow the cotton needed for a conventional cotton sheet set! About 0.5kgs to make a T-shirt and pair of jeans.
  • Some of these chemicals and pesticides are among those classified by the United States - Environmental Protection Agency.

So, here is to a safer, better world for our children and us. Let us make the earth safer for farm workers and preserve the soil for long-term fertility. Our mission and appeal is to encourage more and more people globally to use organic cotton wear and fabrics.

For any other details on organic cotton garments please feel free to contact us or mail to us.

FACTS ABOUT ORGANIC COTTON

Cotton might appear to be the best choice for people looking for natural clothing but it is the world's most heavily sprayed crop - around 150g of pesticide and fertilizer might be used to grow the cotton for a single T-shirt, and cotton farmers account for 10% of all pesticides used.

In developing countries, poor untrained and ill-equipped farmers are often expected to use some of the most hazardous pesticides available.

The alternative of farming organically without the use of pesticides, is more difficult but it saves lives and improve health.

Some organic farmers even obtain higher yields than conventional farmers, and most are clear that they will not go back to using chemicals, since the savings go straight to their profit and land and soil are preserved.

CLEANER APPROACH FOLLOWED IN PRODUCTION OF ORGANIC COTTON

  • Soil : Organic farming starts with the soil. Compost, frequent crop rotations and cover crop strategies replace synthetic fertilizers to keep the soil healthy and productive. Fields must be free of synthetically - derived chemicals for three years to achieve organic certification.
  • Weed Control : Weeds are controlled by innovative farm machinery, hand labor or flame devices rather than herbicide applications.
  • Insect Pests : Rather than attempting to eradicate all insects with chemicals, organic farmers cultivate a diversity of natural enemies which prey on insect pests, and lure pests away from cotton by planting trap crops. Insect pests can be effectively kept in balance with well-timed introduction of beneficial insects to fields.
  • Harvest : In warmer growing regions, where the cotton plants must be killed or defoliated to pick a quality crop before the onset of winter rains, organic growers shut off water early, and apply certified materials to promote cotton boll opening and leaf dropping, readying the fibers for harvest. In the U.S., both conventional and organic cotton are machine-picked; in some developing countries, cotton is still harvested by hand.

Nine good reasons to join the Organic Cotton Campaign

1. The bottom line.

Large retailers are profitably incorporating organic cotton into their garments-either with one hundred percent substitution or by blending with conventional fibers .

2. Proven business models.

Patagonia in Ventura, California, and Nike, in Beaverton, Oregon are just two of the examples of companies who have pioneered the organic cotton market and are sharing their expertise with the Cleaner Cotton Campaign.

3. Consumer preference.

Market analysts report that consumers expect corporate responsibility as a matter of basic business practices. Organic cotton is a great way to implement it.

4. Forthcoming regulations.

Possible bans on the most toxic agricultural chemicals, as well as potential regulations about labeling on genetically engineered products, point to the need to develop sustainable, practical solutions for cotton.

5. Quality product differentiation.

Most consumers who care about the environment also care about quality; organic cotton fibers provide the opportunity for market differentiation, particularly among companies with a high-quality brand image.

6. Motivate the work force.

Companies who have made the switch to organic cotton report that employees are inspired, motivated and energized by the challenge .

7. Environmental leadership.

Companies taking positions of environmental leadership are gaining market advantages. 8_A Cleaner Approach. Each T-shirt made from one hundred percent organic cotton saves one-third of a pound of synthetic fertilizers and farm chemicals.

8. An Industry Movement.

The apparel industry stands poised to voluntarily raise its standards for materials by beginning to incorporate organic fibers into mainstream products.

9. The farmers' daughters.

Our farming and manufacturing methods can no longer compromise the environment we pass on to our children and grandchildren.

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